Careers at Wyzant

Paid Search Analyst

Do you want to make an impact? Do you love data? Do you like to dive deep into problems to tease out patterns and opportunities? Do you jump out of bed in the morning or stay up late at night thinking about testing new ideas, optimization, and solving the hard problems of marketing? If you said “Yes!” to any of these questions, keep reading.

We need someone smart enough to manage our Paid Search accounts (AdWords + Bing Ads) and answer our tough questions--like "What’s the best way to deploy my multi-million dollar budget to maximize impact on the company's goals?", "How efficient is our acquisition spend by subject and demographics?”--so we can make important decisions to accelerate our growth. You’ll work alongside our results-oriented team as the point person running our paid search channel.

We are looking for someone with a strong data background who wants to learn how to make their insights actionable through a high-value marketing channel.  Experience with tools such as Google Adwords is a plus, but not required for this role.  

What you’ll do:

  • Develop a deep understanding of paid search and how to manage an account at scale.
  • Own the day-to-day management and execution of our paid search campaigns (Adwords + Bing)
  • Work with the team to build and define the overall paid search strategy
  • Monitoring the performance of our accounts, ensuring we are deploying the multi-million dollar budget efficiently and effectively.
  • Define key metrics and create dashboards and automated reports for stakeholders.
  • Gather, organize and aggregate large sets of data in order to identify meaningful insights and turn those insights into actions.
  • Build and maintain a growth model to be used for forecasting and predictive analysis
  • Improve performance through continual testing of keywords, imagery, ad copy, landing pages, bidding strategies, etc.


  • BS/MS in Engineering, CS, Math, Physics, Stats, or equivalent experience.
  • Excellent verbal and written communication skills.
  • Strong analytical and problem-solving mindset with a drive towards actionable insights.
  • Proven track record of making recommendations and identifying trends from complex and diverse data sets.
  • High internal motivation and curiosity with ability to initiate and own projects from start to finish.
  • Comfortable executing on a schedule and following rigorous processes.
  • 3+ years of experience with Microsoft Excel and SQL.  Be prepared for us to test you.   
  • Capacity for quickly understanding hard problems and theorizing how they impact the business environment.
  • Ability to remain focused-yet-flexible in a fast-paced internet company environment.
  • Strong understanding of digital marketing, web analytics, and attribution analysis.
  • Experience with Adwords is a plus

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