Careers at Wyzant

Paid Search Manager, SEM

Wyzant is on a mission to make the world a better place by empowering people to teach and learn from one another. We help students of all ages accomplish their learning goals by providing them with 1-on-1 expert support on our industry-leading online platform. We’re looking for an experienced Paid Search Manager to lead the creation, execution, analysis, and optimization of our SEM initiatives. This role requires a data-driven self-starter who can run our current tactics, while also contributing to the strategy for driving paid search growth for the Wyzant brand. Wyzant relies heavily on business intelligence, analytics and A/B testing, as well as regular qualitative research. Our teams embrace a collaborative philosophy, but are still nimble enough to move quickly.

What you’ll do:

  • Own and manage all things SEM – Google and Bing Ads accounts, traffic, landing pages, metrics, dashboarding, and reporting
  • Provide laser-focused, daily attention to our SEM trends and KPIs
  • Monitor the performance of our accounts to insure we are spending our budget efficiently, yet effectively enough to maximize impact on our growth goals
  • Gather, organize and aggregate large sets of data in order to identify meaningful insights and turn those insights into actions
  • Build and maintain a growth model to be used for forecasting and predictive analysis
  • Improve performance through continual testing of keywords, ad copy, landing pages, bidding strategies, etc.
  • Work with senior leadership to help define the overall paid search strategy

Requirements:

  • 3+ years of experience working in paid search
  • A deep understanding of paid search marketing and how to manage a large, complex account at scale
  • Strong understanding of digital marketing, web analytics, and attribution analysis
  • Excellent verbal and written communication skills
  • An analytical and problem-solving mindset with a drive towards actionable insights
  • Proven track record of making recommendations and identifying trends from complex and diverse data sets
  • Self-motivated and curious with the ability to initiate and own projects from start to finish
  • Comfortable executing on a schedule and following rigorous processes
  • Ability to remain focused-yet-flexible in a fast-paced environment
  • High level of proficiency in Microsoft Excel; knowledge of SQL or a programming language a plus
  • Bachelor’s degree with focus in Statistics, Business, Marketing or related field, or relevant experience

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